Also running in parallel to the build was the design of the website. For colour scheme, we chose to give each of the 5 themes (under which the 13 case studies sat) a distinct colour identity which was used across the module to build the site. Once the colour scheme and font were decided, and the Global Deal’s existing photography had been worked into the design, the team considered how to add movement to the site. The animations created (using Lottie files) became a key part of the design as they combined shapes and the website’s colour scheme to reflect the idea embodied in the Global Deal’s work of several elements coming together to create something new.
The finished website brought to life the Flagship Report with imagery, colour and animation while also communicating the importance of the work and the central role that social dialogue and collaboration play in achieving it.
At this early stage, the Report’s case studies, which would form the site’s content, were edited down by the Syndicut team to be more web-friendly and SEO-compliant. Each case study was made shorter and snappier so it was more accessible to its audience which would range from employees in trade unions to the CEOs of global corporations. Though the content was reduced, we were careful to maintain the meaning and key language within the Report to prevent the central takeaways from being diluted. Once finalised, translations of the website copy into Spanish and French were organised for multi-lingual website accessibility.
