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Revitalising Emtez

Strategic Rebranding and Multilingual Web Development

Scope

Brand

Website

Print

Sector

Manufacturing

Links

Website

With a changing business environment, Emtez needed a rebrand to suit the new setting they were in. Together with BabelQuest, we crafted a top-level corporate site in HubSpot along with six language-specific sites. Attention to detail ensured a balance between showcasing Emtez's products and optimising SEO performance, resulting in a user-friendly website with a comprehensive company timeline and seamless multi-language functionality. This revamped digital platform offers Emtez customers a contemporary experience, complemented by newly designed brochures.

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218% Increase in organic traffic
147% Increase in monthly web traffic

An impactful rebrand was needed for the spill control and containment specialist to rise to dynamic changes in the business environment. 

Emtez has established themselves as a force in their industry by providing the industrial, commercial, educational and military sectors with safety and storage solutions for over 35 years. Even as a market leader, the increase in the Electric Vehicle industry meant they needed to adapt to the new business climate they had found themselves in. 

BabelQuest and Syndicut worked together as a team to create one top-level corporate site in HubSpot, along with 6 different sites to cater to the different languages the company operates in. Using Hubspot’s Enterprise Suite, we were able to upgrade all their systems and make sure we were providing a high end user experience. It also helped us to join together marketing, sales and service across the Emtez group whilst making sure there was visibility and leadership at every step of the way. Paired with Hubspot’s CMS, we were able to ensure that while each site had enough flexibility to work with the different countries’ languages and content needs, the same modules throughout allowed the sites to easily bond together and have complete consistency and a cohesive, strong brand. 

126% Increase in new contacts

These consistent modules are dynamic, complemented with responsive images and specific CTA buttons, giving character to their website in line with the bold rebrand Emtez was looking for. We were careful during the project to not let the strong visual design we had created overpower the most important thing - their products. We made sure to bring them to the forefront of the sites in a clear and structured way that let them speak for themselves. We also factored in how to optimise SEO as part of the structural build of the project that now allows the site to excel.

We’ve been thrilled to see that these strategies have been successful, with Emtez’s website seeing a drastic improvement in monthly web traffic, up 147% and organic traffic, increased by 218%. Both of these have also helped to garner a 126% growth in new contacts for the business.

The website features the company’s timeline to give users a look into the company’s successful history. It also has clear links to guide them smoothly to all the multi-language sites. Complemented by newly designed brochures, customers now have a seamless and contemporary experience and behind the scenes, Emtez have complete visibility and control over their six country specific websites.