Situated on the 700 acre Harwell Campus, one of Europe’s most renowned science and technology campuses, Harwell Innovation Centre (HIC) provides office, co working spaces and a community for pioneering businesses in the science and technology sector.
We were selected to work with HIC on the creation of a new brand. This was a brand to replace the outdated brand they had, which didn’t reflect their offering and actively disconnected them with the innovative industry they are such a significant part of.
The HIC team had already done the groundwork to identify their key target audience and ideal brand positioning. We were able to work closely with them to further develop the research to create a brand story and visual identity that accurately represented HIC and placed them back as a centre point of the campus and UK innovation.
