Publishers Simon & Schuster UK released Chris Carter’s new novel: Gallery of the Dead. Tasked with building suspense for the release, we created an immersive interactive experience for fans that would help to promote the book by encouraging them to share content on social media.
We built a campaign platform that gave fans the chance to personalise their own book by putting their name on the cover and their face on the back. In exchange for personalising their own book cover, fans can pre-order the book in order to get the chance to win a signed version of their own cover.
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