We worked with Sky to create a website and social campaign for The Face, a new modelling show featuring supermodels Naomi Campbell, Erin O'Conner and Caroline Winberg.
We wanted to give users an experience that had an interactive element and developed three Twitter-linked supermodel billboards which would allow fans to support their favourite team by submitting a photograph of themselves with a team hashtag, either #teamerin, #teamnaomi or #teamcaroline. Twitter streaming was then used to record the number of tweets sent by each contestant, with the most prolific Tweeter winning the competition.
The winner of the competition won the opportunity to have their picture on an offline billboard at Westfield Shopping Centre.
