“The perfect holiday destination for those seeking adventure. You'll feel so at home, you'll never leave” was the tagline for the new brand and website we created for Sky Atlantic’s, Fortitude.
Located in Arctic Norway, the town of Fortitude has long been the destination for visitors to escape the trials of everyday life. We worked with Sky to create the brand and website for their new holiday site specialising in trips to the isolated town. Focussing on the snowy background and native wildlife, the brand and site show the very best of what Fortitude has to offer.
Travel site with a sinister twist
Originally created and marketed as a holiday destination, the campaign launched on 1st January (the most popular time for browsing for holidays). Social media posts and TV adverts starring Dennis Quaid were released to promote Fortitude as the ultimate winter destination.
Unparalleled results
Over the two-week campaign run, the site was visited over 185,000 times. Sky invested heavily in social and TV advertising promoting both the site and the TV show. Dennis Quaid helped out by creating a holiday destination advert and the Sky offices were decorated to reflect the snowy landscape of Arctic Norway.
