Owning the retail space
For a business at the cutting edge of technology, we needed to create a true brand that owns the space, can’t be easily copied and closes the door on the competition.
The purpose of the new brand was to support and actively sell Vocovo’s products, not just to decorate a user UX or a sales presentation. The brand needed to work and sell for them by connecting with people emotionally, giving them something to hold onto and interact with.
As a people centric business it was critical that the brand was fun, engaging and had life to it. That the brand was not about the technology but the about the experience.
