Having completed the rebrand for OXGENE, the next phase was to relaunch the website, with a new structure as well as a new look.
One of the key requirements for the new site was to create a two-tiered structure - corporate information at the top level, with more self-contained information for the different sectors of the business on a separate level. The sectors that OXGENE work in are quite distinct so we wanted to ensure a user is only shown the information relevant to their field of expertise.
We built the site to allow for the flow of information from the top down to sector level. This means a user can enter a News article, thought-leadership article or Event at the top corporate level, and select which sector they want the information to filter down to: Gene Therapy, Antibodies, CRISPR or a combination.
From a design perspective, our primary aim was to showcase the new branding - clean, striking and precise. We utilised the 10 ‘sets’ of waves and lines, to make each section unique but part of the overall visual identity. The finished site brings the brand to life and shows OXGENE as a truly modern company that is pushing the edges of scientific discovery.
